Freelance Food Content Creator
My storytelling focuses on the intersection between relatable copy and captivating visuals, with a particular interest in food and family. I believe in the spirit of food and the way it influences our everyday--the human aspect of the people who create it, and the people you share it with. Contributions cover healthy eating for families, recipe development, event highlights, on-location food styling and photography.
A sampling of clients includes Apartment Therapy/The Kitchn, 510 Families, Phoenix New Times, Raising Arizona Kids magazine.
Communications Manager | June 2017-January 2018
Josephine is a two-sided market that connects home cooks with hungry neighborhood customers. Worked directly with CEO to rebrand company as a parent-forward voice across multiple platforms (social channels, web copy, customer/cook communications) along with various growth projects. Reworked all copy and design on landing pages, and performed a complete audit of all customer communications. Contract position.
Other core duties:
- Weekly content newsletter to customer community of over 50k
- Social media content
- Photography/visual content creation in Lightroom and Photoshop
- Communications around new product features
- Track, analyze, and optimize for data from all published content
- Growth and marketing insight and implementation
Chef Dudash Nutrition
Web Editor | June 2015-December 2016
Bay Area, CA (remote position)
Manager of content for blog and social media outlets for bestselling cookbook author and former AZAND President Michelle Dudash, RDN. Work remotely from Bay Area for the Scottsdale-based chef dietitian.
- Create Wordpress blog posts
- Develop and test recipes
- Transcribe recipe notes to written, formatted recipes
- Nutritional analyses using NutriKids
- Food styling/photography
- Design printable templates/images
- Socialize all posts/media interviews and appearances
Phoenix New Times
Freelance Contributor | Apr 2015 – Jun 2015
Cull information from press releases as well as mine internet for food/drink events. Write two weekly features, the 3 Best Things to Eat and Drink This Week/Weekend in Metro Phoenix.
Chef Dudash Nutrition
Social Media Intern | June 2013-June 2015
Worked remotely to create social media posts for bestselling cookbook author and former AZAND President Michelle Dudash, RD. Focus is on promoting blog posts, television appearances, cookbook marketing, among other nutrition and food related topics. Also shopped for and prepared food for television appearances/cooking demonstrations, as well as style and photograph food for blog posts.
Arizona State University
BAS Health Sciences
Paradise Valley Community College