Featured Writing Projects
My writing focuses on the lifestyle that occurs at the intersection of food and family. With a science-based nutrition degree under my belt, it's my goal to get you to eat better, whatever that means for you. I focus on balanced, pleasurable eating.
My blog Ketchup & Kale highlights the everyday with stories and recipes developed to fit our family.
I also am available for freelance food content marketing work, including projects such as recipe development, sponsored content, B2B food writing, food brand voice/strategy, marketing/web copy, and social media strategy. I am an Oakland East Bay Area-based food writer, but have extensive remote experience.
Contract communications manager for Oakland-based food-tech start-up. Josephine is a two-sided market that connects home cooks with hungry neighborhood customers. Overhauled brand voice to market this food-tech company's dinnertime services to busy parents. Developed ad campaign, social media, weekly newsletters, and website copy. Performed a complete audit of customer communications .
Content manager for chef-dietitian Michelle Dudash, RD. Created blog and newsletter content, recipe testing/development (including nutritional analyses), food styling and photography for television appearances. Designed and formatted the meal program Clean Eating Cooking School as well as website overhaul, including Photoshop design work.