Featured Writing Projects
My writing focuses on the lifestyle that occurs at the intersection of food and family. With a science-based nutrition degree under my belt, it's my goal to get you to eat better, whatever that means for you. I focus on balanced, pleasurable eating.
My blog Ketchup & Kale highlights the everyday with stories and recipes developed to fit our family.
I also am available for freelance food content marketing work, including projects such as recipe development, sponsored content, B2B food writing, food brand voice/strategy, marketing/web copy, and social media strategy. I am an Oakland East Bay Area-based food writer, but have extensive remote experience.
Ongoing work as a freelance contributor. A variety of content created with many editors. Works includes everything from recipe development to sponsored ad content for brands like Walmart, Sunsweet, Cape Cod, and more.
Contract communications manager for Oakland-based food-tech start-up. Josephine is a two-sided market that connects home cooks with hungry neighborhood customers. Overhauled brand voice to market this food-tech company's dinnertime services to busy parents. Developed ad campaign, social media, weekly newsletters for an audience of over 50k, and website copy. Performed a complete audit of customer communications .
Content manager for chef-dietitian Michelle Dudash, RD. Created blog and newsletter content, recipe testing/development (including nutritional analyses), food styling and photography for television appearances. Designed and formatted the meal program Clean Eating Cooking School as well as website overhaul, including Photoshop design work.